5 Steps to Attract Private Pay Clients for Your Therapy Practice

1. Outreach, Outreach & Outreach – One very important thing to understand is that every business/practice that exists today has started with outreaching. They have reached out to their potential clients with information to their product/service.

It’s all a numbers game, the more people you pitch to, the more chances you have of getting clients. Now how do you do that?

Well to start off with, there are a number of ways and all kinds of outreach are important for your practice. Imagine getting one recurring, cash paying client every week using one of these methods? It’s going to be a game changer for your practice.

i) Leveraging your first-degree connections through your social media account – First degree connections are contacts whom you already know. There is a lot of potential in this particular circle of contacts as these contacts are already familiar with you. You already have a way to reach them through social media handles such as your personal Facebook, WhatsApp, Instagram, LinkedIn, etc.

It can be a simple post or a status update. The whole point is to let them know that you are offering therapy service.

ii)   Using Local Neighborhood Hubs – Getting in touch with local media houses, local radio stations, community centres, etc can be a small but very effective way to get in clients for your therapy practice.

There are many small-scale media organizations out there which can be retrieved through a simple google search. Emailing them or calling them to talk about the service you offer in your area can be a good way to enhance your network circle.

You can tell them how the neighborhood residents can benefit from this service. You can also give them a free first session if needed, just to set up some credibility.

iii) Starting a Blog – Blogging has been the most organic way to get in clients since the onset of the internet era.

It portrays that the blogger has knowledge and expertise about the subject he/she is writing about.

You can use free blogging platforms like Blogger or WordPress if you don’t already have a website and can type about any relevant topic related to your private practice or a specific niche you are interested in.

Ex – Tips to deal with insomnia?

If you have a website, Blogging can be a game changer for your website’s google search ranking.

Your content can be shown automatically by Google when a user types a subject relevant to what you have blogged about. This strategy increases read count and traffic to your website thereby converting into customers.

2. Find And Target Your Ideal Client – There is nothing more important than knowing where to strike the hammer.

You may keep sending cold emails, proposals and various outreach brochures but unless you know whom to target, it’s going to be a waste.

Not everyone is fit to be your client. Thus, it becomes very important to know your target customer and key demographics.

If you are looking for recurring, cash paying customers, targeting customers who have an insurance policy is not going to help you.

That’s why we suggest, write down your target customer features.

Whether you want a cash paying client or an insurance covered client. If you want clients battling addictions or someone with other issues.

Local clients or Virtual ones? These are some questions that need to be sorted in your head before you advertise to them.

Hoist specializes in social media marketing for private practices related to the mental health field.

We create a robust marketing system, wherein you get regular, high paying client leads delivered right into your mail every single day.

3. Define Your Niche – As I mentioned, clients who can afford your private practice services usually look for experts in a particular field. This is called a niche.

By setting up a niche you are basically defining an area of expertise.

For example, let’s say you are suffering from insomnia and you decide to seek help for it.

You do a general google search and you see a practice helping you with gambling addictions, stress management, ADHD and insomnia.

You also see a practice called as insomniahelp.com (Exactly catering to the issue you have). They have an extensive blog section writing about insomnia and actionable steps you can take to help you with it (shows you are credible, knowledgeable and you have an expertise in this specific field) and they let you download an instant insomnia relief checklist for free (build rapport and increases trust).

Which one would you choose?

Obviously, the latter right?

That’s exactly what choosing a niche helps you with.

4.  Create a Great Website with a Professional Blog Section – This point can’t be stressed enough. A great website is the most important aspect of a private practice. It helps in educating your ideal client, converting them from a random website visitor to your client. It is also very important to create a relationship and reciprocity with your potential client.

A professional looking blog section goes hand in hand with your website. It adds a lot of credibility to your brands image. Even if a very small percentage of visitors can benefit from it, it can help your practice in numerous ways.